6 ms·
That list explain perfectly why I don't want to work on "marketing stuff" anymore. So much opportunity to waste time and money on trivial things. A blog ? A "s
by Fiahil 9y ago
That list explain perfectly why I don't want to work on "marketing stuff" anymore. So much opportunity to waste time and money on trivial things.
A blog ? A "sneeze page" ? What's the point if you don't have anything interesting to write ?
A/B testing landing page and newsletter ? Is that difficult to get honest feedback from people who care ?
- archagon 9y agoI feel this list is intended for full-on, VC-yearning startups. My admittedly limited experience is that if you're going for more of a small business product, you could eliminate about 75% of this list. The rest is just "industry hacking".
- petra 9y agoWhat's the 25% left?
- archagon 9y agoDepends on your product, I guess? For me, it's usually: make a splash page, make sure your assets (app icon, screenshots, trailers) are eye-catching and professional, write about different aspects of your product on your blog, condense your pitch down to a paragraph at most, e-mail every publication you can think of (and follow up), post in lots of topical forums and comment sections (esp. HN and subreddits), submit your product to publications that give out awards, try as much as possible to catch the eye of Apple's promo team if you're in the app business... but, caveat emptor, I'm also not great at it yet. It's a hard job.
- XCSme 9y agoWell, you need a landing page so users can actually buy your product. Maybe not A/B test but you should use something like hotjar or userTrack, at least in the beginning to see if your users are having difficulties actually converting.
- pyronite 9y ago> A/B testing landing page and newsletter ? Is that difficult to get honest feedback from people who care ? Individual feedback doesn't replace large-scale A/B testing. If you're getting feedback from people who care (possibly implying they know you personally), it's also possible that they could deliver biased or unrepresentative feedback.
- zerkten 9y agoI think people understand the theory, but do most people have enough traffic on a side project to have viable A/B tests?
- Dunedan 9y agoFor large scale A/B testing you need a certain amount of visitors first to get the necessary statistical significance, otherwise its feedback is unrepresentative as well. A lot of side projects probably don't have enough visitors for that.
- closed 9y agoI disagree, if a person has to make a decision under uncertainty, and a priori favors neither group A or B, then they might as well use any visitor information available to them to guide their choice. They just shouldn't be too confident they've made the correct choice.
- encoderer 9y agoYou are just using noise then. It's not a matter of opinion, it's statistics.
- closed 9y agoIf you are waiting for N observations, so that a NHST will have some level of power, and you assume each observations is drawn from the same distribution (as your test likely does), then you do not see each observation as noise. You will just be acting under reduced certainty, but if you have to act, any information is better than no information. (I'd be very interested to hear your statistical explanation).