The solution is, of course, for Netflix to open up to pricing differentiation. There is no reason for HBO Now to be offered outside of Netflix other than haggli

The solution is, of course, for Netflix to open up to pricing differentiation. There is no reason for HBO Now to be offered outside of Netflix other than haggling over pricing. What's wrong with Netflix rising above the rabble and focusing instead on providing excellent user experiences and rock-solid world-class reliability? Just put in a checkbox somewhere that, when checked, added HBO for $X/month. Boom, it's opt-in and a-la-carte, the holy grail desired by cord-cutters everywhere. At this point it's only Netflix's fault that the content owners are running away and it's within their capability to remedy the situation while keeping everybody happy. Let the children have their candy!