2 ms·
My advice is B2B-type centric, but the principles likely apply in other contexts. I've used and seen this approach used to both validate, grow and shut down pr
by jwilliams 9y ago
My advice is B2B-type centric, but the principles likely apply in other contexts.
I've used and seen this approach used to both validate, grow and shut down projects.
Build a list of people. Should be your target audience, but if you can't do that, find people that are adjacent or gatekeepers. Ideally this would be ~10 people, but if it's 3, start there anyway.
Go with a specific question/ask. Interview them. Then get them to ask you questions back. Answer as honestly as you can ("I don't know" is fine, but follow up with your suggested process).
At the end, ask who else you should speak with. If you're on the right track, your network and opportunities will grow. If you're not, it'll shrink to nothing. Repeat.
Good luck!