Targeting is all about knowing the true habits of your audience versus what your audience claims are their true habits. As others have said, breaking out your n

Targeting is all about knowing the true habits of your audience versus what your audience claims are their true habits. As others have said, breaking out your newsletter to the highest value people is probably a good start. You can leave the general email general and require an opt-in for people instead of an opt out. You'll immediately know who is engaged enough to want more of what you're offering, then just ask them what they find the most valuable in a survey and find a way to monetize that isn't what you're already doing but is in addition, in other words, create extra value for them.