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The percentage is not that important, the question is which segments are profitable. Try to identify 5 segments that add up to 20% of your readership, try to s
by frandroid 9y ago
The percentage is not that important, the question is which segments are profitable. Try to identify 5 segments that add up to 20% of your readership, try to sell ads/strike partnerships with businesses interested in those segments. After 6 months, look at which of these are not profitable vs. effort/resources spent, and discontinue them. Keep looking for new segments.
- dangelov 9y agoThat sounds like a direction worth looking into. Thank you! Do you know of any resources (like a reverse Upstart.me) that might make it easier to find potential partners for the segments?
- frandroid 9y agoI don't, unfortunately. But start with segments you or a partner know best, obviously.