That's a difficult one - we can see how hard Yahoo and Bing have tried against Google - it's hard to get mainstream users to change - maybe if DDG could be posi

That's a difficult one - we can see how hard Yahoo and Bing have tried against Google - it's hard to get mainstream users to change - maybe if DDG could be positioned to drive site search for some more mainstream sites so that when people searched they would see the DDG branding especially with a "web search" option in the site search results. There might be some wiggle room to move into the territory Yahoo BOSS was targeting now that it seems like that project is abandoned after the Bing deal.