The document seems to have moved in several stages. Distributed first narrowly, before eventually going viral to the entire company, and then spreading outward

The document seems to have moved in several stages. Distributed first narrowly, before eventually going viral to the entire company, and then spreading outward from there to the tech community as a whole before the media eventually picked up on it. It's hard to gauge what the internal opinion was on the issue without knowing how long it had actually been in circulation widely within Google. It's completely possible that it took management that long to catch wind of it.