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Maybe your newsletter could have teasers on different topics that link to blog posts, or articles that will let you create different funnels for different inter
by edwhitesell 9y ago
Maybe your newsletter could have teasers on different topics that link to blog posts, or articles that will let you create different funnels for different interests. Then, once you have them in the funnel, you are able to gather metrics on what is important/valuable to your readers.
Bonus points if the blog posts/articles have affiliate links for readers purchases.
Gold star if the blog posts/articles are also "sponsored content". Then you're getting paid for that too.
- dangelov 9y agoHow would you go about that? Include a handful of links to blog posts on different topics and track what gets clicked most? In our experience including many links in an email can quickly land you in spam, so I'm curious how you'd go about this and get to a reasonable representation of people's interests. Would you rotate topics on say a weekly basis and track over time? Sponsorted content and linking to it from the newsletter - that's an interesting idea. Thanks!
- edwhitesell 9y agoI think, basically using the email to point to blog posts and other content you create/manage (or sponsored posts). I agree nor just a link, but you'd need some kind of teaser, a few sentences or a paragraph lead in with a "continue reading" link to the full article/post, etc. Each link would track clicks and such so you could build up data on what is popular, and who likes it. The key being, once you have eyeballs out if the email and on a page, you're more open for affiliate links and advertising options based on the data you're gathering.
- dangelov 9y agoTrue. We'll look into ways to experiment with that. Thanks!