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You are not targeting properly, you're not solving something customers want, or your product is bad. Those are the three things you'd need to look at. With a co
by cannonedhamster 9y ago
You are not targeting properly, you're not solving something customers want, or your product is bad. Those are the three things you'd need to look at. With a couple million subs, it's unlikely you've got a bad product, but it's highly likely you're targeting incorrectly or your product isn't solving a problem. As someone who reads a ton of books, this is a saturated market, what problem are you solving that isn't solved yet or that you're solving better?
- dangelov 9y agoAll of our books are free and most of them are by indie authors that don't publish on Amazon or other platforms. That works great both for our members who want to keep finding new reads and authors looking for an interested readership base to share their work with. Based on yours and other comments here, it seems it's highly likely we should work on better targeting. Any suggestions on improving in that regard? Thanks, appreciate the feedback!
- cannonedhamster 9y agoTargeting is all about knowing the true habits of your audience versus what your audience claims are their true habits. As others have said, breaking out your newsletter to the highest value people is probably a good start. You can leave the general email general and require an opt-in for people instead of an opt out. You'll immediately know who is engaged enough to want more of what you're offering, then just ask them what they find the most valuable in a survey and find a way to monetize that isn't what you're already doing but is in addition, in other words, create extra value for them.