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How many weekly emails are you sending, and how much money are you spending to send them? In your shoes, I might attempt to break the newsletters up further in

How many weekly emails are you sending, and how much money are you spending to send them? In your shoes, I might attempt to break the newsletters up further into more easily monetizable niches. You can track which links are clicked by different subscribers, segment them, and then start sending slightly different emails. Or just straight up create new mailing lists and ask your readers to subscribe to those occasionally. Just spitballing here. P.S. You might consider asking on the Indie Hackers forum, too: https://www.indiehackers.com/forum https://www.indiehackers.com/forum. Lots of people there have monetized various apps and mailing lists.

stevesearer 9y ago
I'd suggest a similar approach as csallen, though Step 1 should probably be to do research to find similar newsletters, websites, magazines and find out who is advertising in them. Once you know that, you will have a much better idea of who specifically is currently spending advertising dollars (display or affiliate). Knowing who is spending money already is really important because getting companies to carve out some of their existing budget for you is easier than getting companies to create a budget out of thin air for you.
- dangelov 9y ago
  That's actually a really good idea. Thanks. I'll do some research there and then see if I can get in touch with some potential advertisers. Good insight about companies having existing vs creating a budget - will remember that. Thanks again.
dangelov 9y ago
Hey - first I thought I'd say I love IndieHackers. I often check it out as people have some great products and I love learning about how they did it. We send at least one regular weekly newsletter as well as other smaller ones depending on what we have going that week. Spending nearly ~3k/mo to send. Yeah, we're already able to segment internally, based on downloads from a certain category etc. Now that you mention it, perhaps worth seeing if we can segment into 4-5 general groups and email those separately rather than a generic email to everyone, then try and find a product for each group that might be interesting. I'll think it through. Thanks! Thanks for the link to the forum, I might post there as well.

stevesearer 9y ago

I'd suggest a similar approach as csallen, though Step 1 should probably be to do research to find similar newsletters, websites, magazines and find out who is advertising in them. Once you know that, you will have a much better idea of who specifically is currently spending advertising dollars (display or affiliate). Knowing who is spending money already is really important because getting companies to carve out some of their existing budget for you is easier than getting companies to create a budget out of thin air for you.

dangelov 9y ago
That's actually a really good idea. Thanks. I'll do some research there and then see if I can get in touch with some potential advertisers. Good insight about companies having existing vs creating a budget - will remember that. Thanks again.

dangelov 9y ago

Hey - first I thought I'd say I love IndieHackers. I often check it out as people have some great products and I love learning about how they did it. We send at least one regular weekly newsletter as well as other smaller ones depending on what we have going that week. Spending nearly ~3k/mo to send. Yeah, we're already able to segment internally, based on downloads from a certain category etc. Now that you mention it, perhaps worth seeing if we can segment into 4-5 general groups and email those separately rather than a generic email to everyone, then try and find a product for each group that might be interesting. I'll think it through. Thanks! Thanks for the link to the forum, I might post there as well.