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It might take some work but you'll definitely be able to get advertisers. The first step would be audience surveys to find out who your readers are and what the

It might take some work but you'll definitely be able to get advertisers. The first step would be audience surveys to find out who your readers are and what they are interested in, and then you can go out and find advertisers who want to reach those folks. However, if you're already doing books, what about Amazon affiliates or even, depending on the topic of these books, selling related products? If someone is interested in finance, business, or home improvement, for example, there's a lot of items they might buy beyond books. You can recommend them and make some money off each sale.

shostack 9y ago
And if you're going to the trouble of surveying for demographics, might as well add that data as fields in your ESP to allow for reporting and segmentation against those demos in the future. That lets you do things like target specific genders or ages with more relevant content/offers/ads.
dangelov 9y ago
I guess the trick here is that while we can segment our lists based on interests, it might be a bit tricky & time consuming to constantly find interesting products to offer and tailor them to the many different groups. Which is not to say it would not be worth it. Good idea about the audience surveys - though we do know our audience's geography, perhaps a general demographic survey would provide some interesting insight. Thanks!
- matt_the_bass 9y ago
  I think that offering products that are interesting to your segments is exactly the reason they would be interested in them. Who's going to buy products/click on ads that are not interesting to them. You're already doing the work to build the list. Why are you opposed to spending the effort to target the advertising?
  - dangelov 9y ago
    Of course we're not opposed to spending the effort to target the advertising. It's a recurring theme in many suggestions here and we're definitely going to look for ways to improve our targeting. Thanks for your comment!
    - matt_the_bass 9y ago
      Ahh. Perhaps I misunderstood the parent comment?
exolymph 9y ago
Can't do Amazon affiliate links in email (yes this is stupid but it's one of their rules)

shostack 9y ago

And if you're going to the trouble of surveying for demographics, might as well add that data as fields in your ESP to allow for reporting and segmentation against those demos in the future. That lets you do things like target specific genders or ages with more relevant content/offers/ads.

dangelov 9y ago

I guess the trick here is that while we can segment our lists based on interests, it might be a bit tricky & time consuming to constantly find interesting products to offer and tailor them to the many different groups. Which is not to say it would not be worth it. Good idea about the audience surveys - though we do know our audience's geography, perhaps a general demographic survey would provide some interesting insight. Thanks!

matt_the_bass 9y ago
I think that offering products that are interesting to your segments is exactly the reason they would be interested in them. Who's going to buy products/click on ads that are not interesting to them. You're already doing the work to build the list. Why are you opposed to spending the effort to target the advertising?
- dangelov 9y ago
  Of course we're not opposed to spending the effort to target the advertising. It's a recurring theme in many suggestions here and we're definitely going to look for ways to improve our targeting. Thanks for your comment!
  - matt_the_bass 9y ago
    Ahh. Perhaps I misunderstood the parent comment?

exolymph 9y ago

Can't do Amazon affiliate links in email (yes this is stupid but it's one of their rules)