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Another point is, CLEAN UP YOUR LIST!!!! If you don't have 2M engaged readers, why are you paying to email them? They are costing money and don't bring any rev
by jermaustin1 9y ago
Another point is, CLEAN UP YOUR LIST!!!!
If you don't have 2M engaged readers, why are you paying to email them? They are costing money and don't bring any revenue in.
At an agency I was with a few years ago had an active list of a few hundred thousand, which was really closer to a million when you added the people we purged from our lists monthly. If you haven't opened any email in the last 3 months, purge.
- dangelov 9y agoThat's great advice and I agree. We actually do purge the list from inactive members and we maintain an even more aggressively purged "segment" of highly engaged readers. Perhaps worth exploring in reducing further the cutoff for the general list as well. Thanks!