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I am not sure if "not opting out" is a good indicator for "being a newsletter member". Be careful with trying to monetize this. You could damage your email deli
by tobltobs 9y ago
I am not sure if "not opting out" is a good indicator for "being a newsletter member". Be careful with trying to monetize this. You could damage your email delivery rate and thereby your core business while trying to squeeze those additional pennies.
- dangelov 9y agoThanks for the feedback. I agree about having to be careful. We extensively check any/all emails we send out to make sure we keep a great delivery rate even on routine emails. If we were to include an ad for example, we'd work with the advertiser to make sure the copy is good, is not misleading and that it doesn't trigger spam filters etc. Our members can easily unsubscribe or select the type of emails they receive and we avoid dark patterns.