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That's good advice. We've actually reached out to our members in the past with some similar questions/survey. It's been a while since we last did it, so maybe a
by dangelov 9y ago
That's good advice. We've actually reached out to our members in the past with some similar questions/survey. It's been a while since we last did it, so maybe a fresh one will bring some new ideas to the table.
In our particular case, affiliate links haven't been a good revenue stream, though from what I've read they work really well for some others. The rest are definitely worth thinking about and exploring further.
Thanks!
- jermaustin1 9y agoAnother point is, CLEAN UP YOUR LIST!!!! If you don't have 2M engaged readers, why are you paying to email them? They are costing money and don't bring any revenue in. At an agency I was with a few years ago had an active list of a few hundred thousand, which was really closer to a million when you added the people we purged from our lists monthly. If you haven't opened any email in the last 3 months, purge.
- dangelov 9y agoThat's great advice and I agree. We actually do purge the list from inactive members and we maintain an even more aggressively purged "segment" of highly engaged readers. Perhaps worth exploring in reducing further the cutoff for the general list as well. Thanks!
- tixocloud 9y agoYou're most welcome. It's good you're getting ideas but the key is understanding what resonates most with your members.