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Based on what you shared, I'd recommend knowing/learning more about your membership base if you haven't done so already. Your membership list and their feedback

Based on what you shared, I'd recommend knowing/learning more about your membership base if you haven't done so already. Your membership list and their feedback is probably the best source for getting monetization ideas that actually work. 1. Figure out how many of the 2M and 1M members are actually engaged (reading emails as opposed to just opted-in). 2. From the engaged audience, who are they and what keeps them interested in the newsletter? What do their lives look like and is there any value that you can bring? By knowing who your audience is and what they potentially need, you can deliver more personalized content. You could also think about promoting content from partners that go beyond straightforward ads (i.e. discounts, exclusive offers, developer bundles, Amazon AWS credits, affiliate links, etc.)

dangelov 9y ago
That's good advice. We've actually reached out to our members in the past with some similar questions/survey. It's been a while since we last did it, so maybe a fresh one will bring some new ideas to the table. In our particular case, affiliate links haven't been a good revenue stream, though from what I've read they work really well for some others. The rest are definitely worth thinking about and exploring further. Thanks!
- jermaustin1 9y ago
  Another point is, CLEAN UP YOUR LIST!!!! If you don't have 2M engaged readers, why are you paying to email them? They are costing money and don't bring any revenue in. At an agency I was with a few years ago had an active list of a few hundred thousand, which was really closer to a million when you added the people we purged from our lists monthly. If you haven't opened any email in the last 3 months, purge.
  - dangelov 9y ago
    That's great advice and I agree. We actually do purge the list from inactive members and we maintain an even more aggressively purged "segment" of highly engaged readers. Perhaps worth exploring in reducing further the cutoff for the general list as well. Thanks!
- tixocloud 9y ago
  You're most welcome. It's good you're getting ideas but the key is understanding what resonates most with your members.

dangelov 9y ago

That's good advice. We've actually reached out to our members in the past with some similar questions/survey. It's been a while since we last did it, so maybe a fresh one will bring some new ideas to the table. In our particular case, affiliate links haven't been a good revenue stream, though from what I've read they work really well for some others. The rest are definitely worth thinking about and exploring further. Thanks!

jermaustin1 9y ago
Another point is, CLEAN UP YOUR LIST!!!! If you don't have 2M engaged readers, why are you paying to email them? They are costing money and don't bring any revenue in. At an agency I was with a few years ago had an active list of a few hundred thousand, which was really closer to a million when you added the people we purged from our lists monthly. If you haven't opened any email in the last 3 months, purge.
- dangelov 9y ago
  That's great advice and I agree. We actually do purge the list from inactive members and we maintain an even more aggressively purged "segment" of highly engaged readers. Perhaps worth exploring in reducing further the cutoff for the general list as well. Thanks!
tixocloud 9y ago
You're most welcome. It's good you're getting ideas but the key is understanding what resonates most with your members.