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In case anyone from WSJ or other paywalled content producers reads this: I notice myself sharing far less when I hit a paywall even if I used one of my "free cr
by dave_sullivan 9y ago
In case anyone from WSJ or other paywalled content producers reads this: I notice myself sharing far less when I hit a paywall even if I used one of my "free credits" because hitting a paywall is shitty to the people clicking the shared link. If it's important information, I will actually find a different source and share that.
So you shouldn't worry about lost subscription revenue, you should worry about lost relevancy. Lost relevancy will result in your CPMs on ads being a Mashable rate, not a WSJ rate.
Publishers that do this will literally nickel and dime themselves out of relevancy. But whatever, I don't read WSJ or the economist anymore because paywalls and they're not the only (or even best) analysis online. Sad to see the mighty fall though.
Same deal with "We noticed you running Adblock :-(..." Most tech savvy people have Adblock. Many of them have many more followers who do not have Adblock, and those people get their links from social streams. So again, you're not turning away adblockers, you're turning away their friends and leaving the public consciousness.