4 ms·

I have seen this pattern repeated in many large companies. One big product is successful and builds a nice PR bubble. Executives pile on anything they had in th

by spydum 9y ago

I have seen this pattern repeated in many large companies. One big product is successful and builds a nice PR bubble. Executives pile on anything they had in the pipeline with a re-brand, diluting the new brand. I wonder what the solution is? Stronger brand owners within the company who can defend and be the quality control of what gets associated? Or is it hopeless?

aweiland 9y ago
MS did this with .NET. They even tried to brand a version of Windows with it for a while. I heard at one point no on in MS could really tell you want .NET was anymore.