This sums it up perfectly: "framework for designing brutalist experiences that your design peers will love". This style is made for other designers, not users.

This sums it up perfectly: "framework for designing brutalist experiences that your design peers will love". This style is made for other designers, not users. I often hit the back button because besides Bloomberg—after they tweaked it to be less extreme—brutalist websites are absolutely unusable and a nightmare to use. Also, they just seem broken and that reflect bad on the company. Designers should design for users, not themselves.