Google never cared about winning social. They wanted people to get Google+ accounts and fill in more demographic data about themselves that could add value to t

Google never cared about winning social. They wanted people to get Google+ accounts and fill in more demographic data about themselves that could add value to their advertising offerings. Being that now you pretty much have to have such an account to use Google services, and people are likely to at least fill out some of the information - I'm betting they don't consider it a failure.