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Most people on HN bearish on SNAP...and I am too in the short term. The problem with SNAP at the moment it is HARD to spend money on ads. There is no open API t
by nsx147 9y ago
Most people on HN bearish on SNAP...and I am too in the short term. The problem with SNAP at the moment it is HARD to spend money on ads. There is no open API that individual businesses / ad agencies can use to easily spend...meaning longer iteration cycles for companies trying to figure out creative etc and turn it into a profitable channel.
As long as they can deliver SOME value to advertisers in the form of app installs/ traffic to site/whatever businesses will find it and do SNAP's job for them - turn it into a profit machine once they have programmatic access. From what I can see they are copying FB's ad platform which is great...once that API is out there I think it will be a different game.
Or they could just end up like TWTR
- deleted 9y ago[deleted]
- jonknee 9y agoThe problem is more than it is hard to buy ads, they also missed their user growth target by a mile (24%). Slowing growth and losing buckets of money is not a great look.
- nsx147 9y agoYes - one of the problems
- prostoalex 9y agoRemains to be seen if those ads deliver, advertisers seem kinda muted on Instagram ads ROI http://marketingland.com/instagrams-direct-response-ads-havent-totally-clicked-with-advertisers-187723 http://marketingland.com/instagrams-direct-response-ads-have...
- gcb0 9y agoor they could try to only cater to premium advertisers and not be the cess pool of bad ads that programmatic invariably brings along.