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I imagine this is happening: 1) New iPhone 4 owner downloads a free flashlight app. Plays around with the one-button interface, gets bored. 2) Notices iAd, cl
by czhiddy 16y ago
I imagine this is happening:
1) New iPhone 4 owner downloads a free flashlight app. Plays around with the one-button interface, gets bored.
2) Notices iAd, clicks on it.
3) Navigates around the ad more than he/she does the app.
I don't see the $1400/day revenue lasting much longer for this developer. If the user launches the flashlight app in the future, they'll just use the flashlight and quit. I doubt many people will actually touch the ads when they're searching for stuff in the dark.
- st3fan 16y agoIt is all about volume and new iPhone sales. I'm sure it will last. Until there are 20 other LED Flashlight apps in the store. THAT will kill its revenues.
- czhiddy 16y agoI think as the novelty of iAds wears off, the number of people who view them in otherwise empty apps will drop significantly. People who use the flashlight app could care less what was on the screen when all they want is the back to light up. Considering implementing an LED flashlight is literally like 20 lines of code and a few .png files, I'm amused at how many (incredibly shoddily written) paid versions exist. I wonder what goes through a customer's head as he/she scrolls through pages of free versions to buy a $0.99 flashlight.
- Hexstream 16y ago"I wonder what goes through a customer's head as he/she scrolls through pages of free versions to buy a $0.99 flashlight." "It's infinitely more expensive! It must be infinitely better!!!"
- minouye 16y agoSpot on--an 11.8% CTR on a mobile device is not sustainable.
- Oompa 16y agoNot to mention iAds are new. I'd likely click any one I see, since I haven't seen one yet.