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Snap still has some of the best user engagement metrics in the industry which continues to attract top advertisement dollars. Whats worrying is the apathetic at
by mongodude 9y ago
Snap still has some of the best user engagement metrics in the industry which continues to attract top advertisement dollars. Whats worrying is the apathetic attitude of management to reduce cost and boost revenues rather than being blinded by the superiority of their product.
When Facebook investors complained about poor revenues from mobile users, it took them no more than 2 quarters to show a remarkable increase in their ad revenue from mobile traffic. Snap would need this kind of aggressive revenue focus to stand a chance against the might of Facebook.
- cocktailpeanuts 9y agoNo, just read up on what happened to Twitter when they went down this route. Snap is doing bad not because of revenue. Of course that too, but the core reason is their growth has slowed while it's clear that their core feature is becoming commoditized. It's not even about Facebook, there are many other snapchate-esque apps springing up around the world and snapchat can't do much about it. In fact this is much worse situation than Twitter where they did keep their core strength to some degree. Doesn't matter how much revenue they generate this quarter, if they don't exist a couple of years later like myspace.
- gcb0 9y agoTwitter stagnated years ago. yes they tried, but it was just adding ads and other crap. they never lift a finger to improve performance or usability. their site and apps still feel like 6+years ago. like nobody is even working there anymore.