I'm just more of the opinion if Norway tried it and failed with the full weight of their government behind it from the educational level down, one of the most g

I'm just more of the opinion if Norway tried it and failed with the full weight of their government behind it from the educational level down, one of the most gender equal places on the planet, why does Google think it'll work? http://vimeo.com/19707588 http://vimeo.com/19707588 Their conclusion was ultimately that the more equality and freedom of choice you have for genders, the more uneven the split between genders in careers as preferences tend to skew by gender. You can't force 50% of women to like or want to be engineers. So the more they tried to give women a choice, have equal pay, etc, the greater the imbalance became. It certainly means many women can enter STEM positions when they want to and are just as good as their male counterparts, but the opposite was true as well, as they weren't just complaining about lack of women in STEM, but lack of men in fields like healthcare and teaching. The cognitive dissonance is that "equality" means everything has to be 50/50, and attempts to do so is naive and wasted effort. That said treat people individually. If a coworker sucks at their job, stop thinking about it in relation to their gender, their are plenty of men in tech who just cruise or who are barely adequate or worse. Don't make it about their biology. But at the same time realize you can't force diversity either, it has to happen organically, all you can do is maybe let there be a little bit of fertilizer to help the process, and setting quotas or special programs just for certain people is not a formula for equality or natural increase in diversity or interest from typically under represented groups. That said, its obvious Google is just as much trying to protect a legal position, these programs are in response to law suits or protection from law suits to say "we're doing something about this", even if they don't produce results. Just like the terrible sexual harassment videos and anti fraud videos you have to watch at work, that are more to check a box when legal issues arise then actually fix the problem (because in the end a company can only control a person's behavior or choices so much).