This is a great example of incentives at work! All traffic-bound cities, including the prominent tech hubs like Seattle, SF, etc. can learn from this approach.

This is a great example of incentives at work! All traffic-bound cities, including the prominent tech hubs like Seattle, SF, etc. can learn from this approach. Costs don't have to change in aggregate. The choice to drive solo and park just needs to cost every time. Otherwise sunk costs are in play, and people will try to get their money's worth, adding to the congestion.