Snapchat definitely underestimated what a lack of discoverability would cost them later on. Of course, they didn't foresee Instagram to copy and paste their app

Snapchat definitely underestimated what a lack of discoverability would cost them later on. Of course, they didn't foresee Instagram to copy and paste their app into theirs. Personally, I think their challenge isn't revenue-based, it's how to keep people on their platform. If they can do that, revenue will naturally follow.