> It was, then the social justice movement decided that companies should be political and that they should take an active role in promoting their political pos

> It was, then the social justice movement decided that companies should be political and that they should take an active role in promoting their political positions. Some on the other side did as well (what sort of cakes they had to make). This is the obvious and predictable blowback that has come from companies becoming political. It isn't just the SJWs. Conservatives have called for being fired for offending them ever since talk radio was a thing. We got bought by a company HQ'd in the bible belt and the opposite chilling effect was pretty obvious as people who spoke their mind about a few issues that were politically sensitive got fired. We are just more polarized now and people are less tolerant of any kind of difference.