There was previously a free website called notakeout.com, which has since gone under (there's currently something else on the domain that's completely unrelated

There was previously a free website called notakeout.com, which has since gone under (there's currently something else on the domain that's completely unrelated). What they did was provide daily dinner recipes for fancy-restaurant type meals, with instructions, wine pairing, and shopping list. If you're an omnivore, you could simply print the day's page, stop at the grocery store on the way home, and cook whatever it was. It seems to me that this represents about 80% of the value of Blue Apron at no cost (I think they had a for-pay email service, or something?).