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For me personally, the value proposition is not having to think about cooking _until I start cooking_. I just come home to matching ingredients and can start c
by jo909 9y ago
For me personally, the value proposition is not having to think about cooking _until I start cooking_.
I just come home to matching ingredients and can start cooking at any time (which I mostly enjoy doing and is relaxing). It also saves time that I would need to decide on recipes and make lists and go shopping (all of which I don't like and stresses me out).
Its not about saving the maximum amount of time, but getting rid of the unpleasant parts around cooking at home. And eating out is much more expensive (where I live, maybe except the junkiest of junkfood), so this is an acceptable compromise.