It's like they all use the same name generator for their companies that goes [Color related qualifier] [Food related noun]. Some of the rejected candidates bef

It's like they all use the same name generator for their companies that goes [Color related qualifier] [Food related noun]. Some of the rejected candidates before they settled on Blue Apron: "Orange Orange", "Sky Aubergine", "Yellow Spatula", "The-color-of-a-lawnchair-that's-been-out-in-the-rain-too-long Cucumber".