SEO is a shady field in general, but not all of it is shady. It can make or break a company and is well worth understanding. There is a lot of bad information o

SEO is a shady field in general, but not all of it is shady. It can make or break a company and is well worth understanding. There is a lot of bad information out there (like the HTTPS advice above), so it's difficult to find accurate information.