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I think the fact that only big players (Amazon, Google) have had any success at all in this area is illustrative. Regulatory barriers plus ability to deal with

I think the fact that only big players (Amazon, Google) have had any success at all in this area is illustrative. Regulatory barriers plus ability to deal with fraud at scale sets a very high hurdle. Not the kind of thing you can easily bootstrap.

crudbot 16y ago
Agreed it's a hard way to go. The industry totally needs competition though and I hope they succeed.
zandorg 16y ago
Max Levchin said on Nerd TV that tackling fraud cost Paypal $100,000,000.