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Is there any incentive that Facebook offers to create high-quality content? Every dollar that Facebook makes through ads goes in its pocket. And I don't see any

Is there any incentive that Facebook offers to create high-quality content? Every dollar that Facebook makes through ads goes in its pocket. And I don't see any keen interest from their side to create a revenue sharing program. Even though only a few YouTubers might be making sustainable revenues, but at least Google offers some motivation to continue creating. For anyone publishing on Facebook, the cycle seems familiar: create a page, gain followers, get popular, and get burned out when you realise that it's difficult to make money from what you're doing. I remember when C&H started publishing incomplete video clips to sway the audience towards their website (where they have ads). I admit that revenue attribution to content on Facebook is not as straightforward as it's on Youtube, but Facebook should invest in making it easier to monetize your content; otherwise, I don't think people would motivated to create anything more than memes.

remline 9y ago
As a non-FB user, I fear the day when they have finally motivated real and meaningful content that people might expect me to view and that requires one to log in to facebook. So far, I think mostly their greed has kept them in a position of non-mandatory. Keep up the good work FB!
aequitas 9y ago
I've seen some Youtubers with high-quality content move away from YT's monetization scheme recently and move exclusively to Patreon and sponsors (eg, Ian's Forgotten Weapons). Still hosting their content on YT but without ads. I think this will just be another channel to reach out.
usrusr 9y ago
Does most of the money made by professional "YouTubers" come from Google or is that just a secondary income stream that is completely overshadowed by product placement and the like? This surely varies from show to show, but those where Google is just a minor part could potentially gain a lot more from the increased exposure than what they would lose in formal ads. One might question wether those shows qualify as "quality content", but it's Facebook, expectations are already low (not that they would be terribly high on YouTube). I expect a lot of crossposting.
- pawadu 9y ago
  Linus has a video explaining their income sources: https://www.youtube.com/watch?v=t73wXF8IF-8 https://www.youtube.com/watch?v=t73wXF8IF-8
arosier 9y ago
If you click through to the creator blog you will find: "Over time, creators will be able to monetize their shows through Ad Breaks. We’ve been testing Ad Breaks over the past few months, and we will be slowly opening up availability to more creators to ensure we’re providing a good experience for the community. Creators can also create sponsored shows using our branded content tag." https://media.fb.com/2017/08/09/introducing-watch-and-shows-on-facebook/ https://media.fb.com/2017/08/09/introducing-watch-and-shows-...
- yladiz 9y ago
  I think this is a case where Facebook will do poorly. I'm not sure if there are studies done on this, but it does feel nicer when I get a preroll ad or something unobtrusive on YouTube (and of course no ads on Netflix) when compared to the midroll ads on traditional tv or on certain YouTube videos (it's so rare for me though that I thought I had accidentally clicked a different video when a mid roll ad appeared on my phone). Doing 'ad breaks' seems like it is a worse way to handle advertisement, because a user can just go to a different tab and wait, and easily rewind if they accidentally miss some content unlike on traditional tv where you can't just rewind and the incentive to change the channel is less because you can't switch to something like Hacker News on the tv and read a quick article or couple comments during the ads.
- corobo 9y ago
  I absolutely hate Facebook's adverts. They're all unskippable midrolls with a thing that pops up in the corner counting down "Ad starts in Ns". Really takes you out of the video. I'd much prefer a pre-roll advert than just interrupting whatever I'm watching.
stevenh 9y ago
Around 5 years ago, amidst widespread outcry over how Facebook profits from freebooting, the company promised a revenue sharing solution for content creators was right around the corner. Did that ever happen?
- cornedor 9y ago
  It has, there are people who moved from YouTube to Facebook. In a h3h3 podcast [1] Soflo, a ex-YouTuber who now posts content on Facebook, explains a bit how it works and that he can publish the same content over and over again and still get money for it. [1] https://www.youtube.com/watch?v=7PZSOFsjJRo https://www.youtube.com/watch?v=7PZSOFsjJRo
slackoverflower 9y ago
It's a lot more than a few Youtubers. Youtube is a creator ecosystem Facebook could never live up to be. Facebook is for brands only.

remline 9y ago

As a non-FB user, I fear the day when they have finally motivated real and meaningful content that people might expect me to view and that requires one to log in to facebook. So far, I think mostly their greed has kept them in a position of non-mandatory. Keep up the good work FB!

aequitas 9y ago

I've seen some Youtubers with high-quality content move away from YT's monetization scheme recently and move exclusively to Patreon and sponsors (eg, Ian's Forgotten Weapons). Still hosting their content on YT but without ads. I think this will just be another channel to reach out.

usrusr 9y ago

Does most of the money made by professional "YouTubers" come from Google or is that just a secondary income stream that is completely overshadowed by product placement and the like? This surely varies from show to show, but those where Google is just a minor part could potentially gain a lot more from the increased exposure than what they would lose in formal ads. One might question wether those shows qualify as "quality content", but it's Facebook, expectations are already low (not that they would be terribly high on YouTube). I expect a lot of crossposting.

pawadu 9y ago
Linus has a video explaining their income sources: https://www.youtube.com/watch?v=t73wXF8IF-8 https://www.youtube.com/watch?v=t73wXF8IF-8

arosier 9y ago

If you click through to the creator blog you will find: "Over time, creators will be able to monetize their shows through Ad Breaks. We’ve been testing Ad Breaks over the past few months, and we will be slowly opening up availability to more creators to ensure we’re providing a good experience for the community. Creators can also create sponsored shows using our branded content tag." https://media.fb.com/2017/08/09/introducing-watch-and-shows-on-facebook/ https://media.fb.com/2017/08/09/introducing-watch-and-shows-...

yladiz 9y ago
I think this is a case where Facebook will do poorly. I'm not sure if there are studies done on this, but it does feel nicer when I get a preroll ad or something unobtrusive on YouTube (and of course no ads on Netflix) when compared to the midroll ads on traditional tv or on certain YouTube videos (it's so rare for me though that I thought I had accidentally clicked a different video when a mid roll ad appeared on my phone). Doing 'ad breaks' seems like it is a worse way to handle advertisement, because a user can just go to a different tab and wait, and easily rewind if they accidentally miss some content unlike on traditional tv where you can't just rewind and the incentive to change the channel is less because you can't switch to something like Hacker News on the tv and read a quick article or couple comments during the ads.
corobo 9y ago
I absolutely hate Facebook's adverts. They're all unskippable midrolls with a thing that pops up in the corner counting down "Ad starts in Ns". Really takes you out of the video. I'd much prefer a pre-roll advert than just interrupting whatever I'm watching.

stevenh 9y ago

Around 5 years ago, amidst widespread outcry over how Facebook profits from freebooting, the company promised a revenue sharing solution for content creators was right around the corner. Did that ever happen?

cornedor 9y ago
It has, there are people who moved from YouTube to Facebook. In a h3h3 podcast [1] Soflo, a ex-YouTuber who now posts content on Facebook, explains a bit how it works and that he can publish the same content over and over again and still get money for it. [1] https://www.youtube.com/watch?v=7PZSOFsjJRo https://www.youtube.com/watch?v=7PZSOFsjJRo

slackoverflower 9y ago

It's a lot more than a few Youtubers. Youtube is a creator ecosystem Facebook could never live up to be. Facebook is for brands only.