Mathieu's Newsletter. Want it shorter and easier for people to pronounce? Mat's Newsletter. It worked for Craig's List. And it has the benefit of allowing you

Mathieu's Newsletter. Want it shorter and easier for people to pronounce? Mat's Newsletter. It worked for Craig's List. And it has the benefit of allowing you to do whatever you want with it, even pivot it. If you give it an overly specific name, this makes it harder to let it develop organically in whatever direction happens to work best.