That's the part I don't get, he argues for a lifestyle business being better than a startup and advertises travel and hobbies. So the premise seems very clear,

That's the part I don't get, he argues for a lifestyle business being better than a startup and advertises travel and hobbies. So the premise seems very clear, you can earn enough money with a lifestyle business to enjoy life without having to aim for unicorn-hopeful-hockey-stick-growth. I only read about the money, the hours, and the hobbies, but what happened to you know, building a business to address an issue and solve a problem? Help people? Even so, the term lifestyle business sounds to me like a smaller workload sustainable living of entrepreneurial minded individuals regardless of what their employees think so you can travel to white sand beaches while the cashflow continues, but some people have fulfillment in building a business, creating a workplace, a culture where others will thrive and and enjoy life themselves.