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WhatsApp's secret was that they struck deals with many operators world-wide to provide their messaging for free instead of counting it as Internet usage (look a
by bitL 9y ago
WhatsApp's secret was that they struck deals with many operators world-wide to provide their messaging for free instead of counting it as Internet usage (look at Brazil for example). Not sure how did they achieve it but that for sure propelled them to #1 in many countries.
- mi100hael 9y agoConsidering how text messages and smartphone data usage have become far more popular than telephone calls, transmitting those messages via HTTP alongside other data traffic is probably cheaper than building out & maintaining a bunch of extra SMS infrastructure to handle the load. https://en.wikipedia.org/wiki/Short_Message_service_center https://en.wikipedia.org/wiki/Short_Message_service_center