I would tweak that to say you optimize for happiness instead of growth. Oftentimes, profit will be far more important to a lifestyle business than a VC rocketsh

I would tweak that to say you optimize for happiness instead of growth. Oftentimes, profit will be far more important to a lifestyle business than a VC rocketship, simply because the rocketship can sustain itself through funding rather than profit, and a business whose sole purpose is to maintain a comfortable standard of living for it's employees is pointless without profiting.