5 ms·

All companies, not just start-ups, need to look at this and not just sell their programmers, but all their staff, and more importantly explain to all their staf

All companies, not just start-ups, need to look at this and not just sell their programmers, but all their staff, and more importantly explain to all their staff exactly what it is the company does. I do contract development and it has never ceased to amaze me how many staff at companies really have no idea what the company does, I've worked at pharmaceutical companies where you'd swear people have never even seen a pill, and media and advertising companies where people must never seen an ad. All companies should develop an introduction pack, whether that is a video, powerpoint or brochure, for new staff. It should explain what the company does, how it does it and why it is good at it. The payback would be immense.

shasta 16y ago
Dear Microsoft employee, This pamphlet is to bring you up to speed on our corporate strategy to keep users locked into the new versions of Office we're churning out and to apprise you of our ongoing efforts to stifle web innovation...
TallGuyShort 16y ago
A positive side-effect of this is that it would force leaders to articulate in their minds for themselves, exactly what it is they're trying to accomplish. I've seen the described phenomenon a lot and it has been very demoralizing, but I think the root cause is that a lot of leaders seem to be unaware of what their company is trying to be and do.