Founders, managers, and executives will say "sure this is obvious". But if it's not obvious to the guys writing the code on the weekend, or late at night with

Founders, managers, and executives will say "sure this is obvious". But if it's not obvious to the guys writing the code on the weekend, or late at night with a burrito by their desk then it needs to be. Everything you do matters more if you believe in it. Pseudo religious, but also psychological. Better to prune doubt when work needs to be done.