I love hacks! SEO is making domain names less and less important and type in traffic becoming a thing of the past. Currently trends show that people will more

I love hacks! SEO is making domain names less and less important and type in traffic becoming a thing of the past. Currently trends show that people will more than often use a search engine even if they frequent your site. I run a business and we promote on television, radio, newspapers you name it. We get 80% more hits from people typing in our obscure business name into Google than we do typ-ins. Hacks may have people wondering where the hell to put the dot! BUT it also adds to the uniqueness and a point of difference worth talking about from the get go. My advice - if you are selling something FUN and for a young audience then run with the hack and implement a tonne of social media strategies. As you said though, it's a customer service product aimed at SME's - so the less educating you need to do the better. Offer 10 times wholesale for the dot com, and register every single possible extension to protect your brand! My 222 cents :)