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Thanks for the input. I'm largely just on the tech side and didn't work on writing this (didn't see it until it went out, actually), but I tend to agree. We'r

by daeken 16y ago

Thanks for the input. I'm largely just on the tech side and didn't work on writing this (didn't see it until it went out, actually), but I tend to agree. We're totally focused on existing properties, who will obviously understand the terms used, but the press release should be at least readable at a high level by anyone. As we move out of the subniche we're in, I'd like to see this improve.

aneth 16y ago
I wouldn't be surprised if many hotel owners, planners, etc didn't know what an "HT22 encoder" is, or that they were a rip-off. "Expensive proprietary key card system" rings everyone's bell.
- daeken 16y ago
  Yea, good point. Most of the little mom and pop hotels know, due to dealing with them on a daily basis, but at even midsized hotels you rarely interact with the encoder directly -- only when it breaks. The messaging needs work, for sure.