Don't discount the appeal of foreign language terminology to native English speakers. For example: "Urawaza", which is a Japanese word for life hacks. Or "wab

Don't discount the appeal of foreign language terminology to native English speakers. For example: "Urawaza", which is a Japanese word for life hacks. Or "wabi sabi," a kind of organic design aesthetic. In Danish the concept of "Hygge" or Scandinavian coziness through small pleasures definitely got some traction. There's probably tons of French and Parisian slang you use everyday and take for granted that would make fine brand names. I always like the way people use the word "Mec" on the streets of Paris, loosely translated as "Dude" in popular American parlance. "Zarb" is another good one. "Fric", "Gnac", "Kif", etc. Bonne chance!