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Revenue from my first day running iAd
- jzting 16y agoThis is from a utility app that was released today. I was quite surprised by the return, though I'm not sure if it will keep up. It seems that people may still be enjoying the novelty of iAds.
- cmelbye 16y agoI'm not sure the novelty will wear off though. I played with the Nissan LEAF ad a few days ago, and it was genuinely an engaging and enjoyable experience, certainly more so than any other ad platform I've seen.
- DanBlake 16y agowow, $150 CPM trumps the internet
- skream 16y agoImpressive numbers. I've been looking for some iAd reports, has anyone got more links like this? I assume your app is free?
- rmoriz 16y agoimpressive. Keep us up to date about the numbers of your LED Light app.
- nostromo 16y agoIs this sustainable? As an advertiser, I probably wouldn't want to pay those rates to be included in an app people use while trying to find something that fell under their car seat at night.
- Indyan 16y agoQuite obviously the eCPM will go down as the novelty factor wears off.
- SeoxyS 16y agoiAd has good eCPM, but there's no way that's sustainable.
- gyardley 16y agoIt seems Apple is calculating eCPM off of the impressions actually shown, not the number of requests made. Since the fill rate was only 34.9%, I'd argue the actual eCPM for this developer is $51.49, not the reported $147.55. These are still impressive numbers. It's clearly 'get as much money as fast as you can while advertisers are still being irrational' time.
- gyardley 16y agoWhile I'm looking at these numbers - they're consistent with Apple's claims that they're charging advertisers a $10.00 CPM + $2.00 CPC and then giving 60% to the developer. 9,300 imps x 11.80% CTR = 1,097 clicks 9.3 mille x $10.00 CPM = $93 from CPM 1,097 clicks x $2.00 CPM = $2,194 from CPC $2,194 + $93 = $2,287 gross from the advertiser $2,287 x 60% = $1,372 to the developer (as reported) If we assume that iAds clickthrough rates are because of their novelty, and that the CTR will decline to, say, 1% over time, that works out to an eCPM of $18.00 (assuming 100% fill rate) or $6.28 (assuming this developers' fill rate of 34.9%.) Still pretty good.
- man1sh 16y ago$150 is just too much for being sustainable. Let's see where it finally settles.
- dustind1241 16y agoWhich flashlight app is yours?
- tetrisman 16y agoHello, could you describe what kind of utility app you made?