free marketing lesson: you (or the statistical significant you :) started paying for music because you aged. not because Spotify changed the game. before and

free marketing lesson: you (or the statistical significant you :) started paying for music because you aged. not because Spotify changed the game. before and after Spotify and such, older demographics are the ones buying vinyls, cds, subscriptions, etc. the business model is to bombard you with free exposure during your teens, and hopefully sell you concert tickets, to later cash in you buying media.