I meant educate them about running a technical product. By explaining the landscape, you can also tell them how you can provide that service. Without educatin

I meant educate them about running a technical product. By explaining the landscape, you can also tell them how you can provide that service. Without educating them, they don't know it exists. But since you allude to educating them on how to run it themselves, I agree with the other reply to you that an educated client is a better client. At least they will be happy you took some time to educate them (within a scope of what's reasonable for a nontechnical person), and they will possibly be disinterested/not up to the challenge and hire you.