> Almost nobody wants to work on the exact same thing for more than a few years unless it's genuinely super interesting That's a really, really tough problem a

> Almost nobody wants to work on the exact same thing for more than a few years unless it's genuinely super interesting That's a really, really tough problem actually. Businesses naturally want people to work on things that they are already very good at, to keep productivity high. This is especially important in software consulting houses that churn out apps and whatnot without their own products, because their whole business scales only by the factor between the hourly price customers will pay for their work and the salary the developers are getting for that said work. Which is not to say that I wouldn't agree with your point. It's just that I can also see how painfully expensive not going that route could (i.e. shoehorning) become for such a company, so I'm kind of sympathetic to their apparent reasoning behind it.