the economics of bundling is fairly straightforward. you pay $80 a month for let's say 100 channels. most people think they are paying $0.80 per channel. the c

the economics of bundling is fairly straightforward. you pay $80 a month for let's say 100 channels. most people think they are paying $0.80 per channel. the cable providers know you don't want around 90 of those channels, but they're giving them to you anyway. what consumers are actually paying is $70 for their most watched channel, $5 for their 2nd most watched channel, $3 for the 3rd, $2 for their 4th, and every other channel is given to them free by the cable provider. if cable companies were to allow consumers to pick and choose, they'd more transparently charge it like this. you could pick just 5 channels you reduce all the crap that they're giving you, and you'd probably still pay the same amount.