"It seems that the difference between stealth mode and non-stealth mode is simply in telling the public what you are working on." Where "what you are working o

"It seems that the difference between stealth mode and non-stealth mode is simply in telling the public what you are working on." Where "what you are working on" is presented in broad, nebulous terms ("ebay for dogs", or "online video editing"). The previous post mentions Google as an example of execution over ideas, but the idea for Google was not "search engine", but "search engine that uses the following algorithm ..." And there was good reason to keep details secret. Design concepts are ideas. Plans of attack are ideas. There are lots of ideas based on specific data and current opportunities, and these are the ones people keep quiet about. When people say ideas are worthless, they mostly seem to be referring to worthless ideas (e.g. "ebay for dogs", which is more of an idea for an idea ), not the ideas behind a tangible implementation or the ideas for successful marketing.