I didn't say that hatchbacks were SUVs, it was simply a comp as the sedan market is giving way to the compact SUV in the US. $36K is pretty close to average ca

I didn't say that hatchbacks were SUVs, it was simply a comp as the sedan market is giving way to the compact SUV in the US. $36K is pretty close to average car price in the US now: https://www.edmunds.com/about/press/average-vehicle-transaction-price-hits-all-time-high-in-2016-according-to-edmundscom.html https://www.edmunds.com/about/press/average-vehicle-transact... I think you are right that there are many people who can't afford a $35K car which is why leasing is seeing such an uptick: https://www.edmunds.com/about/press/automotive-lease-volume-reaches-record-high-in-2016-according-to-new-edmunds-report.html https://www.edmunds.com/about/press/automotive-lease-volume-... A compact SUV is one of the best selling card this year in the US and at ~20K its not actually that pricey compared the average car price in the USA of $34K. And the compact SUV is looking like it it will dislodge the sedan's long dominance. See: https://seekingalpha.com/article/4064632-new-u-s-car-sales-king-nissan-rogue https://seekingalpha.com/article/4064632-new-u-s-car-sales-k... and https://www.usatoday.com/story/money/cars/2017/05/01/why-nissan-may-top-suv-sales-charts-2017/101143592/ https://www.usatoday.com/story/money/cars/2017/05/01/why-nis...