What we'll see is a period of fragmentation as more content houses exhibit this same rent-seeking behaviour, followed by another period of aggregation. I predi

What we'll see is a period of fragmentation as more content houses exhibit this same rent-seeking behaviour, followed by another period of aggregation. I predict the winners will be determined primarily by UX and library size, not by price or exclusive content. People seem more irked by the sheer number of potential services than anything else.