Without knowing the context, I'd like to cautiously play devil's advocate here... Often times sales and marketing are driving factors behind building products

Without knowing the context, I'd like to cautiously play devil's advocate here... Often times sales and marketing are driving factors behind building products because that's what makes the money come in that funds their development. Was it truly meaningless jargon? Or is there a possibility that they were using business language that has actual meaning and was totally applicable in this case?